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What Host City Supporter Means
Sugar Land is proud to be an Official Houston World Cup 2026 Host City Supporter.
This partnership reflects our region’s growing international presence and reinforces Sugar Land’s readiness to welcome global business, serving as a strategic hub for international investment, corporate relocation, and high-growth innovation and startups.
We are Ready. Are You?
Just minutes from Houston, the nation’s fastest-growing region, Sugar Land combines a business-ready environment, infrastructure primed for growth, a highly educated workforce, and innovative public-private partnerships, all the ingredients for success. The groundwork is laid. The opportunity is here. The only thing missing is you.
There’s never been a better time to be in Sugar Land.
Why Sugar Land
The World Cup is more than a tournament, it is a catalyst for international visibility and economic momentum. Sugar Land offers companies a competitive advantage through access to the Houston metro’s global economy, a highly educated workforce, strong infrastructure, and a high quality of life that attracts top talent. Located in Fort Bend County, the most diverse county in Texas, Sugar Land is a globally connected community positioned for growth in life sciences, advanced manufacturing, and international business expansion.
Sugar Land Success Stories
Sugar Land is home to companies that are growing, investing, and innovating on a global scale. From advanced manufacturing to life sciences and emerging technologies, these success stories highlight why businesses continue to choose Sugar Land as a place to expand and thriv
Plan Your Trip
Plan Your Visit
Start planning your Sugar Land experience through our World Cup Planning Portal. Whether you’re visiting for the games or exploring local events and attractions, the portal has everything you need to begin building your trip.
We are Ready. Are You?