The Sugar Land Office of Economic Development and Tourism (SLOEDT) named Elizabeth Huff as executive director of economic development and tourism. Huff, who was SLOEDT’s former director, brings over a decade of experience to her new leadership role.
Huff will oversee strategies to encourage business expansion and retention and promote the city as a hub for innovation and lifestyle offerings. Through these efforts, she will continue to foster new relationships with local organizations and partners, while also overseeing SLOEDT’s tourism strategy.
“I am honored and excited to step into this new role to lead our talented team and drive economic growth and prosperity in Sugar Land,” says Huff. “I look forward to building upon our city’s strong foundation and collaborating with our community partners to create new opportunities for residents, businesses and visitors.”
Under Huff’s leadership, several business expansion and retention efforts came to fruition, including Accredo Packaging’s $10 million expansion, Bluebonnet Nutrition Corporation’s third expansion and PG Golf’s $2.5 million expansion.
Several lifestyle-focused projects were launched during her time as director, including the Honeyland festival in 2023, which celebrates Black creators in music and culinary arts, and the Banana Ball World Tour, held at Constellation Field.
Before joining SLOEDT seven years ago, she promoted the Greater Houston region to corporate clients. She facilitated collaborations with various stakeholders to drive economic development initiatives at the Greater Houston Partnership. In 2021, Bisnow recognized her as a rising star for her economic development work. She holds a bachelor’s degree in marketing from Louisiana State University.